As a kid I was never attracted to the types of toys marketed for girls—I hated pink and was confused by the fragility and uselessness of dolls that never looked like me so there wasn’t really much left over in the aisle that I cared for. So last year I was pretty excited to see GoldieBlox, Debbie Sterling’s Kickstarter project to create engineering toys for girls, and happy to hear that they made a video clicked by millions of people in the last couple days.
Still, I wasn’t prepared for my own emotional reaction to actually watching the video. At the end of its two minutes I had to go collect myself for a second in the office bathroom because it hit me somewhere deep down in the recesses of my brain and heart where seven year old me still resides. The subversive lyrical revisions of the Beastie Boys’ “Girls” articulated feelings I had as a little girl but didn’t know how to say at the time:
You like to buy us pink toys
and everything else is for boys
and you can always get us dolls
and we’ll grow up like them… false!
For girls who were told that LEGOS were for boys, for girls who as pre-Xanga tweens coded blogs and Harry Potter fansites (lol) from scratch but were always discouraged from pursuing these skills, for girls that could never relate to the white Disney princesses in constant need of saving, I’m happy that GoldieBlox exists. Thank you, Debbie.